Ever wondered about the story behind our name?

🔍 Let’s explore it together!

PHILOSHOPIC, PHILO- from the Greek prefix φιλο-, the first compound of words indicating preference or love for what is defined in the second compound. SHOPIC refers to the verb shop, with the suffix -ic attached to form an adjective meaning of or relating to.

One of the most common words using this prefix is “philosophy” – which originates from the Greek word philosophia (φιλοσοφία) – meaning “love of wisdom”. Philosophy is the study of general and fundamental problems, such as those connected with reality, existence, knowledge, values, reasons, mind and language. When the shopping process is what you love and are passionate about, you turn PHILOSHOPIC!

So, just as ancient Greek philosophers solved many problems through continuous wandering, our deep engagement with businesses and their customers – the consumers – allows us to explore how their operational challenges can be transformed into business opportunities. By applying the right technologies and approach, we create Solutions that meet their real needs solving real problems.

With omnichannel shopping more important than ever, retailers must understand where their audience engages and ensure seamless, consistent experiences. Analysts at eMarketer – formerly Insider Intelligence – highlight that shopping is no longer limited to in-store or online; it’s a dynamic journey where consumers may start their search in one place and complete their purchase in another.

Embrace this new retail landscape to meet your customers wherever they are. Explore our SMASH Framework, designed to deliver Simple and Exciting consumer experiences that aim to differentiate your business from competitors.

SMASH Framework includes several powerful components:

• SMASHCARDS our Gift Card programs with both rechargeable and non-rechargeable card options
• SMASHREWARDS a Loyalty program customised on business’s needs, that incentivise customers by granting points and providing rewards.
• SMASHENGAGE a solution that offers the ability to send personalised and segmented notifications, as well as collect situational consumer feedback.
• SMASHPROMOTE a solution for managing promotions & campaigns, and engaging business’s audiences effectively.
• SMASHBASKETS a quick and easy checkout solution offering two modes of operation, consumer self-scaling and staff operated Q-Busting.
• SMASHCONNECT a robust solution towards integrating services with Points Of Sale in a simple and agile way.
• SMASHVISION is our data representation tool that enables users to visualise key data and gain valuable business insights related to SMASHREWARDS and SMASHPROMOTE.

Contact us today to learn how the SMASH Framework can elevate your business and meet your unique needs!

Source: Dyson, J. (2024). Retail trends 2024: The future of shopping takes shape. [online] The Future of Commerce. Available at: https://www.the-future-of-commerce.com/2024/01/15/retail-trends-2024/.”

During Summer the tourist and hospitality industries are on their busiest season, reaping the benefits of increased sales. However, traditional retail often experiences a slowdown as the temperature rises. This dip in sales occurs because many consumers prefer to spend their money on vacations, outdoor concerts, festivals, or sporting events, among other activities.

But this slowdown doesn’t have to be the norm. Smart retailers can cash in the tourism spending this time of the year, while still engaging local customers. Whether your retail business operates online, has physical stores, or both, there are several strategies you can employ to boost sales during the summer season. 

Discover the top three summer marketing ideas and contact our team to help you implement them across your stores and sales channels via SMASH  – Consumer Engagement & Digital Commerce Framework. Leveraging these strategies can significantly boost your summer sales and customer engagement.

1. Run Summer Loyalty Program Promotions

Launch a loyalty program that rewards customers for repeat purchases during the summer with exclusive perks. Promote this program through email marketing, social media, and in-store signage to ensure maximum visibility.

To enhance the effectiviness of  your summer loyalty promotion, consider offering:

Exclusive Discounts: Offer discounts on summer products or services for loyalty members. This could include items like swimwear, sun screen products or summer themed accessories 

Double Points Days: Schedule specific days when members can earn double points on their purchases. This can drive traffic on slower days and increase overall sales.

Seasonal Rewards:  Create rewards that resonate with the summer season, such as branded beach towels, sun hats or travel kits for customers who reach certain spending thresholds. 

2. Run Flash Weather-Based Promotions

Leverage weather-based promotions to engage customers by addressing to their immediate needs. 

You could: 

Use Dynamic Pricing:

Adjust prices according to weather conditions. For example, offer discounts on ice cream or cold drinks during heat waves to attract customers looking for a refreshing treat. 

Run Promotional Discounts: 

Create special offers for loyalty program members linked to specific weather events. For instance, on particularly hot days, promote sunscreens and sunglasses at discounted prices exclusively for loyalty members.

Don’t forget to promote your weather-based offers on social media to generate excitement!

3. Hold A Raffle

Encourage purchases of seasonal merchandise with a raffle or a contest. Reward participants with discounts on their final items. This approach not only keeps your loyal customers engaged but can also help you clear out extra inventory that might be taking up space on your shelves.

Feeling ready to increase Sales in your Retail Store? Contact our Team for more!

Lightspeed. (n.d.). 10 Hot Summer Ideas to Increase Sales in Your Retail Store. [online] Available at: https://www.lightspeedhq.com/blog/summer-marketing/ [Accessed 22 Jul. 2024].

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