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Archives for June 2018

SMASH lands in Bahrain! New chain Nature’s Market joins the gang of PHILOSHOPIC users

Posted on 25/06/2018 by Admin 4
Tagged With: Customer Wins

Nature’s Market has just launched in Bahrain as a collective approach to a healthier mindset, by providing guidance and services into nutrition and lifestyle. Apart from being the honest foods outlet, this new chain aims to offer an exciting shopping experience and amazing rewards powered by PHILOSHOPIC’s SMASH Digital Wallet framework!

Customers will be able to enroll in the program and start earning in the most easiest way – right from their first visit at a checkout! Customers can then manage their wallet through the custom designed customer portal or the upcoming mobile app as a part of the solution. Detailed analytics present valuable insights into the business, whereas point collection, account management, and reward redemptions are all completed in real-time. Finally, a fresh and modern public website has been developed to inform customers on the various departments, events as well as act as their nutritionist and culinary school!

More innovations are coming including SMASH Social Promos to empower consumers that convert posts on Social Media into automatically redeemable rewards at the point of sale with a click of a like!

So if you’re in Bahrain, make sure you stop by Nature’s Market for some great tasting and organic food and enjoy a true omni-channel rewards and customer engagement program powered by PHILOSHOPIC!

sKash Mobile Wallet Launches in Cyprus!

Posted on 13/06/2018 by Admin 4
Tagged With: Customer Wins

We are excited to see sKash launching publicly in Cyprus-the new mobile wallet app for everyone, powered by AstroBank. Proudly part of it by enabling the Utility Services through our CYDGX service. Our platform allows users to buy digital products (such as Mobile Top-Ups and Pre-Paid payment vouchers) straight from within the application – either as a voucher or directly credited to your account. Simple, exciting, and secure!  We wish sKash the best of luck and look forward to expanding our partnership further!

Check it out here: https://www.skash.com (Available for iOS and Android)

POS Checkouts: Check or Out?

Posted on 12/06/2018 by Admin 4
Tagged With: News

What do consumers really think?

The  in-store experience may well  define whether a visitor will become a returning customer. What do consumers expect from their shopping experience at the Point of Sale as their last interaction with the retailer?

The point-of-sale, or POS, first invented in 1879 as the cash register by James Ritty, was introduced into the market purely as a device that recorded sales as a means to help calculate the total and also discourage employees from stealing money from the business. By the mid-1900s the cash register had become a regular staple in all retail stores.

1955 – “Stops mistakes, saves money, speeds service to customers!”

Today however, the POS has transformed into something much bigger and is an integral part of any shopping experience, for both retailers and consumers.

A recent report by RIS News though, revealed that as many as 43% of retailers say that their current POS does not meet their essential needs or capabilities for the next 2-3 years.

But is the POS to blame?

In a matter of 50 years technology has expanded exponentially, and with the introduction of internet, e-commerce, mobile, and even social media and AI, the way we think about retail and shopping is constantly evolving. It is  impracticable to expect retailers to frequently change their POS systems in order to keep up with the technological advancements every few years; the POS should remain stable and reliable to do what it’s supposed to do.

This is where Cloud Services can bridge the gap; Cloud based apps enable retailers to better manage their sales, inventory, and customers across several stores and channels. And as consumers increasingly use multiple channels to shop (or research), cloud connected POS systems will keep up by offering features that integrate online, physical, and social shopping channels.

We have experienced this in practice. Some of the retailers we engage with have changed their POS systems in search of modernization – a painful and costly process in most cases. It takes time and you could also lose some features in favor of the new and modern system…By the time new system is fully up and running, new needs come along. Whereas other retailers kept their legacy POS apps and integrated them to our cloud services, maintaining their current core functionality and keeping up with technology at the same time. Simple, fast and cost effective – in one word, exciting!

Enabling new, modern, and agile services over and above, without losing any of the core legacy functionality or retraining the entire cashier population is precious. Therefore, sometimes replacing is not necessarily better than augmenting – we know it for a fact!

Furthermore, cloud connected POS systems keep costs down, streamlines processes, and allows for your internal IT team to focus on the business side of things, rather than migrating data and complex systems.

In short, Cloud technology provides retailers with the mobility, simplicity, efficiency, and security that even modern  POS’s just can’t offer for long – regularly checking-in with the core POS system for whatever new comes along!

So what do your customers need? Check or Out your legacy POS system? We are interested to explore!

 

 

 

 

 

 

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