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Archives for October 2017

PHILOSHOPIC continues collaboration with UCY MBA Students

Posted on 17/10/2017 by Admin 4
Tagged With: Cyprus, HULK, Marketing, MBA, news, PHILOSHOPIC, Project, SMASH, University

Following the success of previous years, PHILOSHOPIC continues their partnership with the University of Cyprus’ MBA program.

PHILOSHOPIC worked closely with the MBA students to produce their final year Applied Business Project (ABP) in which they conducted extensive market research exploring various revenue models of new forms of consumer centric loyalty programs. The official report, titled “Introducing a New Mobile Application to the Cypriot Market: Marketing Plan” and published in December 2017, focuses on the Digital Wallet Framework ‘SMASH’ offered by PHILOSHOPIC, and analyses and predicts the best way to deploy the aforementioned solution into the Cypriot Market.

Among other go-to-market considerations, the students explored different revenue models and explored the acceptance of each from a business angle and consumer angle, making a final recommendation that PHILOSHOPIC will adopt as part of the HULK project.

PHILOSHOPIC@Cyprus Fintech Expo: Mark your calendars!

Posted on 12/10/2017 by Admin
Tagged With: Cyprus FinTech Expo, FinTech, IMH, PHILOSHOPIC

PHILOSHOPIC is going to participate at the Cyprus FinTech Expo -the first event of its kind in Cyprus – to take place on Wednesday, 8th November 2017, in Nicosia.

In this much-awaited event, that aspires to become an annual European meeting of professionals in the Financial Technology field,Director and co-founder of PHILOSHOPIC, Demetris Constantinou, has been selected to serve as Chairman of the conference. Demetris will open the day with an insightful talk on  how technology can solve real-life financial problems giving specific examples including some of PHILOSHOPIC implementations in Cyprus and abroad. Apart from nearly 20 speakers, the event will also include an expo area with all key players in the market exhibiting their services. Demetris will finally close the day by summarising the key takeaways for what is expected to be an amazing educational and networking experience for 300+ CEOs, CIOs and industry professionals.

For more details and registration to attend the event click here

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