Bindawood group – Project SCeV
Among our early achievements over the past decade is the successful launch of a comprehensive set of Gift Card programs – project SCeV (Shopping Cards & eVouchers) for our valued client Bindawood group.
The leading retail chains Danube and Bindawood serve millions of consumers daily, across major cities in Saudi Arabia. We are honoured to contribute to their success!
Innovations like their successful charity shopping cards program or the rechargeable cards program – designed to empower housemates in managing household payments – were launched in the market powered by our SMASH framework. The project also involved the selling of airtime top-up eVouchers at the point of sale, sourced directly and in real time from the various telecom operators using the SMASH eVouchers solution.