Following the success of previous years, PHILOSHOPIC continues their partnership with the University of Cyprus’ MBA program.
PHILOSHOPIC worked closely with the MBA students to produce their final year Applied Business Project (ABP) in which they conducted extensive market research exploring various revenue models of new forms of consumer centric loyalty programs. The official report, titled “Introducing a New Mobile Application to the Cypriot Market: Marketing Plan” and published in December 2017, focuses on the Digital Wallet Framework ‘SMASH’ offered by PHILOSHOPIC, and analyses and predicts the best way to deploy the aforementioned solution into the Cypriot Market.
Among other go-to-market considerations, the students explored different revenue models and explored the acceptance of each from a business angle and consumer angle, making a final recommendation that PHILOSHOPIC will adopt as part of the HULK project.
