Sultan – Project LMS

The LMS (Loyalty Management Systems) project for The Sultan Center the largest grocery business in Kuwait serving millions of consumers, stands as another milestone for PHILOSHOPIC over the past decade.

The most notable aspect of this project is that it was awarded through a competitive tender process. Remarkably, every step – from positioning, proposals, presentations to demos, implementation, testing, support was done completely remotely – thanks to COVID-19! We have never to date been in Kuwait yet we feel like we know the Sultan team inside out after spending countless hours on Teams and chat apps!

This project features an advanced Loyalty Program powered by SMASHRewards with emphasis on mass and personalised promotional campaigns, using SMASHPromote for Sultan Kuwait. Given the success of the project, the company decided to use the SMASH framework to power further consumer programs – Gift Cards – and expand in other countries they operate, such as Sultan Oman in 2023, and Safeway in Jordan in 2024. Bahrain is lined up to go next, so stay tuned!

We are proud to contribute to The Sultan Centre’s mission of delivering a unique lifestyle and exceptional customer experience and excited to support their multi-country operations through the SMASH Framework value and amazing capabilities.

Tamimi Markets – Project LeG

Our LeG (Loyalty, eVouchers, Gift Cards) project for Tamimi Markets, a leading supermarket chain in the Kingdom of Saudi Arabia, represents an important step forward in enhancing customer engagement.

The LeG project initially included the implementation of a modern Loyalty program powered by SMASHRewards solution, along with the ability to sell eVoucher -SMASHeVOUCHERS solution – and multiple Gift Cards programs through SMASHCards, all tailored to meet the needs of Tamimi Markets.

The project then further expanded to include a consumer mobile app, a web-portal and a corporate website using our WEMS offering. More recently the introduction of targeted consumer promotional campaigns and other modern capabilities paved the way for creativity and ideas turned into customer value.

It is amazing that we started serving a retailer of 26 stores in KSA which today operates 110+ stores in KSA and Bahrain!

We love growing up along with our customers and we love enabling their growth through the robustness, agility and scaling of the SMASH framework! ✨

Bindawood group – Project SCeV

Among our early achievements over the past decade is the successful launch of a comprehensive set of Gift Card programs – project SCeV (Shopping Cards & eVouchers) for our valued client Bindawood group.

The leading retail chains Danube and Bindawood serve millions of consumers daily, across major cities in Saudi Arabia. We are honoured to contribute to their success!

Innovations like their successful charity shopping cards program or the rechargeable cards program – designed to empower housemates in managing household payments – were launched in the market powered by our SMASH framework. The project also involved the selling of airtime top-up eVouchers at the point of sale, sourced directly and in real time from the various telecom operators using the SMASH eVouchers solution.