It is all about Smart Shopping… SMASH is a next-gen Digital Wallet & Consumer Engagement framework empowering Digital Commerce and delivering exciting consumer experiences through easy to manage and innovative programs.
The SMASH framework consists of an assortment of solutions that can either be implemented separately or as a unified project:
Customer Loyalty: Through SMASHRewards you can quickly and easily start your own Loyalty program and incentivise your customers by awarding them points and offering rewards. The programs powered by SMASH are never the same. Each program is customisable to meet the needs and requirements of each business and offers a truly omni-channel experience .
Further to legacy concepts, SMASH enables modern and cutting-edge consumer engagement services based on the consumer actual behaviour and shopping history as well as preferences and actions. The entire consumer journey is traceable and a plethora of structured data lead to understanding trends, behaviours and need that can educate decisions towards meeting business objectives and achieving goals.
Campaign Manager: A powerful toolset that enables building campaigns, exciting competitions and promotions and deploying them conditionally and directly related to the purchase – history or future! Consequently enables laser-like targeting each campaign or promotion to the appropriate audience – whether this is a large group or even an individual, Ultimately consumers feel promotions are truly relevant as if were totally personal.
Social Promos: Design and deploy promotions on social media that turn into automatically redeemable rewards at the Point of Sale (subject to consumer engagement/activity).
Digital Promos: Design and deploy mass promotions through email, SMS, or push notifications that turn into redeemable rewards for those that opt-in.
Personalised or Segmented Notifications: Target consumers based on their preferences, shopping behaviour and demographics at a targeted time! They will receive tailor-made offers or requests to engage towards a reward – such as competitions, surveys, etc; all communicated to their platform of choice.
Situational Consumer Feedback: Interact with consumers at the exact time when questions and answers are truly meaningful. Short surveys that can be pleasantly answered in seconds that are triggered just when a transaction takes place mean customers don’t feel disturbed ane the time or place is never inappropriate time – the shopping preferences questions are answered while being in the actual shopping mode and when related products have been just purchased!
Prepaid Shopping Cards: You can offer your own Gift Cards or rechargeable Shopping Cards to empower your customers. The terms and conditions are truly flexible to match the business objectives while the administration is simple and admin-less for the business.
The solution is so robust that can deliver a wide range of programs to meet each retailer’s business objectives while programs can be fully digital, physical or hybrid.
For example: Legacy pre-defined value Gift Cards, cross-country and/or cross-retailer prepaid Shopping Cards, Charity Gift Cards managed in bulk and funded by donors, and many more…
Channels of interaction:
All SMASH enabled services are truly omni-channel and powered by a unified digital wallet. The consumer can have all their points, rewards, money, promotions, and transaction history in the same wallet with a single view. While transactions take place at the Point of Sale (Physical or Digital store), access to information takes place through any device and multiple touch-points. The SMASH framework supports both native mobile apps/web portal as well as third party through a robust set of APIs – this means you can either use a PHILOSHOPIC provided app/customer portal or expand your existing web/mobile app platforms or even build a new one leveraging the robust set of SMASH APIs.
Download the SMASH Brochures today:
Proudly partially funded by the EU Structural Funds in Cyprus
