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SMASH lands in Bahrain! New chain Nature’s Market joins the gang of PHILOSHOPIC users

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Nature’s Market has just launched in Bahrain as a collective approach to a healthier mindset, by providing guidance and services into nutrition and lifestyle. Apart from being the honest foods outlet, this new chain aims to offer an exciting shopping experience and amazing rewards powered by PHILOSHOPIC’s SMASH Digital Wallet framework!

Customers will be able to enroll in the program and start earning in the most easiest way – right from their first visit at a checkout! Customers can then manage their wallet through the custom designed customer portal or the upcoming mobile app as a part of the solution. Detailed analytics present valuable insights into the business, whereas point collection, account management, and reward redemptions are all completed in real-time. Finally, a fresh and modern public website has been developed to inform customers on the various departments, events as well as act as their nutritionist and culinary school!

More innovations are coming including SMASH Social Promos to empower consumers that convert posts on Social Media into automatically redeemable rewards at the point of sale with a click of a like!

So if you’re in Bahrain, make sure you stop by Nature’s Market for some great tasting and organic food and enjoy a true omni-channel rewards and customer engagement program powered by PHILOSHOPIC!

PHILOSHOPIC continues collaboration with UCY MBA Students

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Following the success of previous years, PHILOSHOPIC continues their partnership with the University of Cyprus’ MBA program.

PHILOSHOPIC worked closely with the MBA students to produce their final year Applied Business Project (ABP) in which they conducted extensive market research exploring various revenue models of new forms of consumer centric loyalty programs. The official report, titled “Introducing a New Mobile Application to the Cypriot Market: Marketing Plan” and published in December 2017, focuses on the Digital Wallet Framework ‘SMASH’ offered by PHILOSHOPIC, and analyses and predicts the best way to deploy the aforementioned solution into the Cypriot Market.

Among other go-to-market considerations, the students explored different revenue models and explored the acceptance of each from a business angle and consumer angle, making a final recommendation that PHILOSHOPIC will adopt as part of the HULK project.